Black Friday: This year's deals will be `amazing,` analyst says
By Chase Cain, Reporter -
For some bargain shoppers, Black Friday appears to be a great deal.
But with so much economic uncertainty, will this year be better for retailers?
Yes, according to shopping analyst.
"This will be the most deal-driven, bargain-driven shopping in my 28 years of looking at Christmas," said Britt Beemer, who researches spending habits.
"A year ago when we were doing research, only 14 percent of consumers went online to look at the Black Friday ads. [Now] 32 percent of all Americans have already gone online to look at Black Friday ads. I couldn't believe it. I never thought the number would be above 20-25% and you're already at 32% so it's just an example of people out there wanting deals."
Said shopper Shannon Greathouse: "I think I'll probably spend more. I like shopping."
Beemer said his research shows retail spending could look a lot like they did in 2006.
"There's going to be a lot more people buying gifts in that $21 to $25 range this year, much like it was six years ago, and that's amazing.
"Over half of America believes the retailers will have better deals this Black Friday than last year, which means when those consumers come out, more will want those big deal savings."
For the socially conscious, "Small Business Saturday," held on the Saturday after Thanksgiving, promotes local and small retailers. And Beemer said there could be better national deals the weekend right before Christmas.