'Gummy bear' breast implants hit the U.S. market

'Gummy bear' breast implants hit the U.S. market

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SCOTTSDALE, Ariz. -

New "gummy bear" breast implants are hitting the market. The implants, hailed as firmer and safer, get their nickname from the gummy-like gel used to make them.

The plastic surgeon we spoke with says the implants keep their shape like a gummy bear and are more natural looking.

They've been in Europe for the last 20 years, but the FDA just approved them for use in the U.S. last week.

"It's almost like a whole new generation of implants where I can actually sculpt somebody's breast," says Dr. Daniel Shapiro, plastic surgeon.

The FDA approved them just days ago, but Dr. Shapiro already has people wanting to get the new "gummy bear" breast implants.

"These implants are termed gummy bear because a gummy bear is soft but when you hold it, it maintains its shape."

"They look better, feel better, they all around seem a lot better," says potential patient Kyra Paul.

Kyra Paul has had saline implants for 16 years. The FDA recommends considering replacing them every 10 years.

"The reason I want these out because its past due for one, for two, they're uncomfortable."

"People that have the round silicone implants in, actually can look after a while like they don't have enough volume on top," says Dr. Shapiro.

You can see the different consistencies with the saline implant compared with the silicone, and this new gummy bear implant, just as if you were to cut a real gummy bear, this one would still keep its shape.

"The leakage rate, the rate of folding and rippling is much less than the regular round implants."

The new implants are almost $1,500 more than old silicone implants.

"The price on this is about $3,500 for the pair," says Shapiro.

"You can't put a price on quality," Paul adds.

But Dr. Shapiro warns the new implants aren't for everyone.

"For those people that want to rush and exchange their breast implants for a new 410 anatomic highly cohesive implant, that's probably not the thing to do. I think it's more for people looking for a primary breast augmentation, especially those people who are small breasted, I am able to give them a much better more natural looking breast that is just prettier."

While the FDA approved the implants, it requires the maker to continue safety studies, looking at long-term complications and the risks of rare disease.

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