Mayor spends $12M on gun control ad campaign

Mayor spends $12M on gun control ad campaign

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WASHINGTON -

A new pro-gun control advertising blitz is about to begin just as Congress is poised to vote on new gun control measures.

This is an issue that is going to brew over the next couple of weeks before Congress makes a move, and advocates on both sides are ramping up their campaigns.

From the President to the head of the National Rifle Association to the mayor of New York, the voices for and against new gun control laws are about to get very loud.

From the ad: "..background checks have nothing to do with taking guns away from anyone."

The new ad campaign paid portraying a gun owner in favor of stricter gun laws is being paid for by New York Mayor Michael Bloomberg -- spending $12 million of his own money, targeting states where members of Congress will feel the most heat.

"If 90 percent of the public wants something and their representatives vote against that, common sense is they are going to have a price to pay for that," said Bloomberg.

He says it's a counterweight to the NRA, which has, so far, successfully blocked a ban on military-style guns -- so-called assault weapons.  The head of the NRA argues that expanded background checks will only hurt law-abiding citizens.

 "You just heard Mayor Bloomberg, but he's going to find out this is a country of the people, by the people, and for the people.  And he can't spend enough of his $27 billion to try to impose his will on the American public," said Wayne LaPierre on NBC's "Meet the Press."

After an initial surge of interest in the wake of the Sandy Hook school attack in Connecticut, expanded gun control measures may be losing some momentum in Congress.

In the weeks ahead, though, President Obama is expected to expand his role -- trying to build public support for a tough new law.

Both sides see the next two weeks as being critical.  Congress is on recess, and members may hear a great deal of feedback from their constituents -- both for and against gun control.

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