Single Serve Coffee Machines: Game-Changer For Coffee Drinkers?

Single Serve Coffee Machines: Game-Changer For Coffee Drinkers?

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Coffee, the best part of waking up for hundreds of years. But a change is brewing in the way coffee is made: modern machines that make one mug at a time are taking over.

"They're a real hot item, people love them," says Keith Oliver of H. H. Gregg. "Individual cups."

On 12 million kitchen counters and counting, old fashioned coffee makers are out, swapped for convenient cups that contain filter and grounds in one.

"I am an addict," says Jessica Reibsome, a coffee drinker.

Jessica Reibsome's an interesting study. Her Starbucks App is proof: she spends a ton on coffee.

"$60 to $80 a month," she says.

And her sister-in-law Stacy spends just as much. So, they each both bought a $100 Keurig mainly to cut costs.

"I like the convenience of it," says Stacy Ray.

"It's cheaper with the Keurig," agrees her sister.

Mathematically, there's no competition. A plain coffee shop coffee run, $2. K-cups are about a buck a piece. With just one cup a day, the machine pays for itself in three months.

But Jessica and Stacy say that the cost of creamers and sweeteners muddies the math, and they confess they still prefer Starbucks.

"It still does not beat it," says Jessica. Jessica whips up some Starbucks home brew, then races to Starbucks for some side-by-side sampling.

First taste: one dollar home brew.

"This is just coffee," she says.

Then the three dollar "real deal."

"Liquid addiction," she exclaims.

Flavor trumps frugality.

"Yeah, it's much better. It's frothy. It's delicious," she says.

They've concluded that a K-cup can calm a craving in a crunch, and yes, save cash. But they're not giving up their coffee house habit.

"They put something in it, because it keeps me coming back," says Jessica.

Still, the food world's fortune tellers see a permanent shift.

"To me, it's a total game changer," says Daniel Cox, a Coffee Consultant.

Coffee consultant Daniel Cox predicts a single-serve revolution.

"This is not what I would call a flash in the pan," says Cox.

Farewell to old fashioned coffeemakers?

"I don't think you'll see that in five years," he says.

Cox foresees an explosion in single serve choices. Dominating a likely larger coffee aisle.

"Supermarkets that used to look at coffee as a loss-leader, all of the sudden saying, hey, there's money to be made," he says.

Cox bets single serve machines will become popular full fledge "beverage centers"and multi billion dollar profit centers.

"It's not just hot and black anymore," says Cox.

Jessica and Stacy might be the last to drop.

"I can't detox. That's not happening," says Jessica. "Perfection in a cup."

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