I-Team: 'Pinkwashing' warning

I-Team: 'Pinkwashing' warning

Posted: Updated:

It's October, and pink is everywhere.  In honor of Breast Cancer Awareness Month, everyone from family members to football players are posing in pink.  And while good charities are raising money, the FOX 5 I-Team wants to warn you about something called "pinkwashing."

Nearly 40,000 women will die this year because of breast cancer.  Companies like Delta Airlines are on board to raise awareness by painting their planes' tails pink.  In the NFL, most players are flashing pink, too. 

Many people also want to donate to charities that give money to research, but you need to be on the lookout for what the Better Business Bureau calls "pinkwashing."  This describes "unscrupulous companies that claim to support breast cancer," but really don't put donations toward any charity. 

Just last May, the Coalition Against Breast Cancer was shut down for defrauding the public.  Investigators say the so-called charity collected about $10 million for research, education and detection.  Out of the millions collected, only 40 women got mammograms.  The rest, they say, went into their pockets. 

If you want to donate to a breast cancer cause, ask how much money goes to the program.  A "portion of the proceeds" is not an answer you want.  You want to know what percentage of the money collected goes to the actual cause.

To find out more information on giving to responsible charities, we recommend the following links:

Better Business Bureau: Charities and Donors


Charity Navigator


  • I-Team Story ArchiveMore>>

  • Whistleblower Seeks Sanctions Against Attorney General's Office

    Whistleblower Seeks Sanctions Against Attorney General's Office

    Friday, July 25 2014 9:59 PM EDT2014-07-26 01:59:29 GMT
    In a letter, obtained exclusively by the Fox 5 I-Team, former Ethics director Stacey Kalberman's plans to seek sanctions against the state Attorney General's office.
    More controversy involving the State Ethics Commission. In a letter, obtained exclusively by the Fox 5 I-Team, former Ethics director Stacey Kalberman's plans to seek sanctions against the state Attorney General's office.
  • FOX 5 I-Team Investigation

    State proposes action for home elevator safety

    State proposes action for home elevator safety

    Friday, July 25 2014 2:12 PM EDT2014-07-25 18:12:46 GMT

    The state is inching closer to closing a gap that should make residential elevators safer for children .It was the I-Team's stories about children nationwide being hurt that prompted the state to propose an emergency amendment to the state code.

    The state is inching closer to closing a gap that should make residential elevators safer for children .It was the I-Team's stories about children nationwide being hurt that prompted the state to propose an emergency amendment to the state code.

  • I-Team Investigation

    Former Douglas Co. D.A. office manager indicted

    Former Douglas Co. D.A. office manager indicted

    Friday, July 25 2014 12:30 PM EDT2014-07-25 16:30:44 GMT
    There are major new developments today in the state investigation of the Douglas County District Attorney's office. Tammy Agan, the former office manager, has been indicted on 58 counts of theft and making false statements.
    There are major new developments today in the state investigation of the Douglas County District Attorney's office. Tammy Agan, the former office manager, has been indicted on 58 counts of theft and making false statements.
  • Contact the FOX 5 I-Team

    * denotes required fields

    We're sorry, but only one entry is allowed per person.
    Thank you for your continued interest.

    Thanks for contacting FOX 5.  To reach our newsroom by phone, please call (404) 898-0100.

  • Good Day ArchiveMore>>

  • Back to School Jamboree with Hosea Feed The Hungry

    Back to School Jamboree with Hosea Feed The Hungry

    Hosea Feed the Hungry will host their annual Back to School Jamboree on Sunday, July 13, 2014 from 10:00 a.m. until 3:00 p.m. at Turner Field. Children will receive a backpack filled with school supplies.

    Hosea Feed the Hungry will host their annual Back to School Jamboree on Sunday, July 13, 2014 from 10:00 a.m. until 3:00 p.m. at Turner Field. Children will receive a backpack filled with school supplies.

  • Stars of 'Get On Up' The Story of James Brown, visit Good Day

    Stars of 'Get On Up' The Story of James Brown, visit Good Day

    Friday, July 25 2014 9:55 AM EDT2014-07-25 13:55:46 GMT
    In his follow-up to the four-time Academy Award®-nominated blockbuster The Help, Tate Taylor directs 42’s Chadwick Boseman as James Brown in GET ON UP.
    In his follow-up to the four-time Academy Award®-nominated blockbuster The Help, Tate Taylor directs 42’s Chadwick Boseman as James Brown in GET ON UP.
  • Good Day Atlanta

    Pike Nurseries: Attracting Hummingbirds

    Pike Nurseries: Attracting Hummingbirds

    Friday, July 25 2014 9:05 AM EDT2014-07-25 13:05:09 GMT
    Hummingbirds and other winged wildlife can add beautiful color and movement to a garden. You can enjoy the stunning sights and sounds of these featured friends, while also helping them access food, shelter, water and sunlight with hummingbird gardening.
    Hummingbirds and other winged wildlife can add beautiful color and movement to a garden. You can enjoy the stunning sights and sounds of these featured friends, while also helping them access food, shelter, water and sunlight with hummingbird gardening.
Powered by WorldNow

4739 NW 53rd Avenue, Sutie B
Gainesville, FL 32653

Phone: (352) 371-0051

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices