Super Bowl: social media in and out of the stadium

Super Bowl: social media in and out of the stadium

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The NFL is hoping this year's Super Bowl will be the most socially connected sporting event to date, according to Michelle McKenna-Doyle, the league's chief information officer. She expects all 80,000 spectators to use their cell phones Super Bowl Sunday. To handle the influx, the connectivity in the stadium has been amped up over the past year. Now it's about 4 times stronger than what it was.

"Upgrade the WiFi making sure we have good coverage across stadium and all the venues as well as," she says. "Verizon has spent a lot of time and expense to upgrade their cellular infrastructure, the LTE network will be connected."

If you're going to the game, you won't have to miss the commercials. This year, they'll be shown on the big screen.

If you didn't score a ticket to MetLife Stadium, the NFL promises the next best thing: an enhanced game experience through the Super Bowl 48 app.

"Everything from the weather, appearances are going to be, things people will want to enjoy across the city," McKenna-Doyle says.

For the first time ever, the NFL will have a social command center to make sure people share their game day experiences without a hitch.

"They're monitoring all throughout and it's located in Times Square," McKenna-Doyle says. "That's a first. We have a committee that's focused on the social interaction."

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