The Broncos' loss in the Super Bowl may have been a hit to Denver, but there was another massive hit for a furniture store owner in Texas.
Jim "Mac" Macinvale, owner of Gallery Furniture, is known for his sportsmanship so he made a deal with his customers.
He said if a customer bought $6,000 worth of furniture within two weeks of the Super Bowl and had it delivered by game day, they would get their money back but only if the Seahawks won.
The bet cost him over $ 7 Million and he kept his end of the deal.
"Absolutely, best outcome could happen was Seattle to win the big game and our drivers were delivering furniture last night all the way up to the third and fourth quarter," Macinvale said. "They were buying all sorts of stuff, sofas, love seats, mattresses, solid wood furniture. They bought it all."
Mac may be down but he's not out. He thinks the bet will pull in customers who will always turn to him for all their furniture needs.
"As far as financially we didn't do well but we did a great job building the brand and delighting customers. If we do that the business would continue to grow, "he said.