The Marc Jacobs pop-up shop where a Tweet gets you a fragrance s

The Marc Jacobs pop-up shop where a Tweet gets you a fragrance sample

Posted: Updated:
NEW YORK (MYFOXNY) -

Purses, perfume, and jewelry: every woman's paradise. This looks like your typical Marc Jacobs pop-up store in SoHo. But the currency here is social media.

Here's how it works: Customers use Twitter, Instagram and Facebook to promote the pop-up shop. Then in exchange, they get deluxe perfume samples.

People with the most creative posts, like Nadia Pagnotti, can also win handbags.

"I think it will catch on and other beauty companies will be like I should have thought of that," she says.

Shop girl Michelle Cusator says the guerilla marketing tactic was Jacobs' bright idea.

"Marc has such a strong social following that he wanted to give back to his fans so at the Daisy Marc Jacobs shop no dollars exchange hands," she says.

The pop-up shop, located at 462 West Broadway, is open from 11 a.m. to 7 p.m. each day through Sunday, Feb. 9.

  • Manhattan NewsManhattan NewsMore>>

  • Mayor pushes back pre-k concerns

    Mayor pushes back pre-k concerns

    Thursday, August 28 2014 10:16 PM EDT2014-08-29 02:16:46 GMT
    Mayor Bill de Blasio, educators and city leaders gathered at p.s. 307 in Brooklyn on Thursday to talk with pride about more than 50,000 kids who have enrolled in pre-kindergarten. Universal full-day pre-k was a platform of his campaign when he ran for mayor.Schools Chancellor Carmen Farina also feels the pre-k program is ready for launch.
    Mayor Bill de Blasio, educators and city leaders gathered at p.s. 307 in Brooklyn on Thursday to talk with pride about more than 50,000 kids who have enrolled in pre-kindergarten. Universal full-day pre-k was a platform of his campaign when he ran for mayor.Schools Chancellor Carmen Farina also feels the pre-k program is ready for launch.
  • 'Resting comfortably'

    Joan Rivers rushed to NYC hospital

    Joan Rivers rushed to NYC hospital

    Thursday, August 28 2014 9:22 PM EDT2014-08-29 01:22:56 GMT
    Joan Rivers was reportedly rushed to a hospital in New York City Thursday morning after she stopped breathing during a throat surgery.  The TV host and comedian was apparently undergoing the procedure in a clinic when she stopped breathing.
    Joan Rivers was reportedly rushed to a hospital in New York City Thursday morning after she stopped breathing during a throat surgery.  The TV host and comedian was apparently undergoing the procedure in a clinic when she stopped breathing.
  • Broadway preview: 'It's Only a Play'

    Broadway preview: 'It's Only a Play'

    Thursday, August 28 2014 6:12 PM EDT2014-08-28 22:12:00 GMT
    Matthew Broderick, Nathan Lane, Stockard Channing, F. Murray Abraham, and Megan Mullally are just some of the names heading back to Broadway. Legendary playwright and four-time tony winner Terrence McNally leads the all-star cast in the new Broadway play appropriately titled It's Only a Play.
    Matthew Broderick, Nathan Lane, Stockard Channing, F. Murray Abraham, and Megan Mullally are just some of the names heading back to Broadway. Legendary playwright and four-time tony winner Terrence McNally leads the all-star cast in the new Broadway play appropriately titled It's Only a Play.
Powered by WorldNow

4739 NW 53rd Avenue, Sutie B
Gainesville, FL 32653

Phone: (352) 371-0051

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices