Social streaming video from your iPhone with YEVVO

Social streaming video from your iPhone with YEVVO

Posted: Updated:
MYFOXNY.COM -

We met YEVVO's 26-year-old co-founder and CEO, Ben Rubin, on a rainy day in Madison Square Park. Among the four of us (Ben, me, my photographer, and the representative from Ben's PR firm), we had four smartphones and the free app Rubin created.

"What if you were going live during this interview and then somebody [online] started asking questions and then [that somebody] actually helped to create the content?" Rubin asked.

From a reporter's perspective, outsourcing questions mid-interview to anyone anywhere holding a smartphone sounded a lot like a total nightmare. But to Rubin, that's just participatory media, something he believes reporters and nearly everyone else will soon embrace thanks to a company he co-founded.

"Have you seen my YEVVO?" he asked. "I'm YEVVO-ing."

Rubin made up the word "YEVVO." It's meant to appear all in caps but is not an acronym or an abbreviation. Rubin hopes it comes to mean: live participatory streaming video

"Every time somebody thinks: 'I wish my friends were here,'" Rubin said of the ideal time to use his product.

With YEVVO, anyone anywhere with an Internet connection can press a button on their phone and instantly see through the camera of a willing someone else's phone anywhere else on the planet -- one button inviting your world into your life in real time.

"We believe it could be a community," Rubin said. "It could be a way to express yourself."

Facebook, Twitter, Instagram: All allow us to share moments as they happen with audiences we determine. YEVVO seeks to do the same but it improves upon the immediacy of how we share, inviting the audience to interact during the creation of the content.

"Of course," Rubin said, "if Jay-Z or Lady Gaga would start to use it, they'd probably break our servers."

To invite viewers, one distributes a link to their broadcast via e-mail, Twitter, text, Facebook, etc. Like SnapChat, once the stream ends, the video no longer exists.

"There was Picasa and Flickr and then Instagram came and said: 'Well, there could be a community there,'" Rubin said.

Rubin calls would-be competitors like Ustream, Livestream and Justin.tv "beautiful product," but he believes none of those streaming services employ the medium quite like YEVVO does: less as a tool for enterprise and more as a participatory window into an individual's world.

"It's a way to bring people together to tell their stories," Rubin said.

YEVVO's a little more than a year old and experiencing 20 percent week-over-week growth. Whether or not his company evolves into the Instagram of streaming video as he hopes, Rubin believes the participatory media age is coming. And soon.

  • Local NewsLocal NewsMore>>

  • Suspect, rookie officer both wounded in gunfire

    Suspect, rookie officer both wounded in gunfire

    Sunday, August 31 2014 10:11 PM EDT2014-09-01 02:11:38 GMT
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
    Authorities say an early morning gunfire exchange on a Brooklyn street has left the suspect hospitalized and a police officer with a graze wound.
  • New MTA bus routes take effect

    New MTA bus routes take effect

    Sunday, August 31 2014 9:51 PM EDT2014-09-01 01:51:36 GMT
    MTAMTA
    The MTA has new bus routes throughout the 5 boroughs. 
    The MTA has new bus routes throughout the 5 boroughs. 
  • 3 hurt in lightning strike as storms batter NYC area

    3 hurt in lightning strike as storms batter NYC area

    Sunday, August 31 2014 9:47 PM EDT2014-09-01 01:47:41 GMT
    Heavy thunderstorms swept through the tri-state on Sunday causing flash floods and lightning strikes that injured 3 people. The three men were struck at Orchard Beach in the Bronx Sunday afternoon and were being treated at a local hospital. Meanwhile, various Labor Day weekend celebrations were interrupted, delayed and even canceled as the U.S. Open tennis tournament had to be postponed and the Electric Zoo musical festival on Randall's Island had to be prematurely shut down.
    Heavy thunderstorms swept through the tri-state on Sunday causing flash floods and lightning strikes that injured 3 people. The three men were struck at Orchard Beach in the Bronx Sunday afternoon and were being treated at a local hospital. Meanwhile, various Labor Day weekend celebrations were interrupted, delayed and even canceled as the U.S. Open tennis tournament had to be postponed and the Electric Zoo musical festival on Randall's Island had to be prematurely shut down.
Powered by WorldNow

4739 NW 53rd Avenue, Sutie B
Gainesville, FL 32653

Phone: (352) 371-0051

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices