What's the deal with the protein craze?

Americans may be tightening their grocery budgets, but when it comes to protein, they’re willing to pay extra. According to new Empower research, half (49%) now view protein as a “premium” ingredient with steeper price expectations, and 72% say they’re willing to pay more for protein-enhanced foods and drinks, even though 65% admit most are overpriced. Tara Collingwood, a registered dietitian and nutritionist, joins Good Day Orlando to explain the protein craze.