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Apple's biggest product releases through the years
Apple’s marketing machine is almost as effective as its skilled engineers. In this LiveNOW & Then full episode, we look back at how the media has covered the tech company, from its IPO in 1980 to its iconic status today.
Apple unveiled its new iPhone 17 lineup, along with updates to its digital watches and AirPod products at its annual September product launch on Tuesday.
The new iPhones are the first to be released since President Donald Trump enforced tariffs to bring overseas manufacturing of goods back to the U.S.
Apple iPhone 17 to feature contemporary design and materials
Dig deeper:
The iPhone 17 line-up features a new slimmed-down model that will adopt the "Air" name that Apple already uses for its sleekest iPads and Mac computers. In what has become an annual rite for Apple, all four new iPhone 17 models will feature better cameras and longer-lasting batteries than last year’s lineup. The iPhone 17 will all boast at least 256 gigabytes of storage, doubling the minimum amount from the last generation.
Apple's new phones has a larger, 6.3-inch display and is powered by a new a A19 chip to help power Apple’s AI features.
RELATED: Apple iPhone 17 series: What to know about the release date, cost and features
The Associated Press reported that the iPhone 17’s front camera has also been upgraded to have a wider field of view and new sensor, allowing you to take landscape photos without having to rotate your phone.
How much will the iPhone 17 cost?
By the numbers:
Apple will charge $1,100 for the iPhone 17 Pro, an increase of $100, or 10%, from previous versions of that model. The iPhone Air will start at $1,000 — the price of last year's iPhone 16 Pro.
The Associated Press reported that Apple is charging the same starting price for the basic iPhone 17 at $800 and the iPhone 17 Pro Max at $1,200.
All four iPhone 17 models will be in stores Sept. 19.
Trump’s push for iPhones to be made in the U.S.
Big picture view:
President Donald Trump and U.S. Commerce Secretary Howard Lutnick has insisted that iPhones be made in the U.S. instead of overseas. Analysts told the Associated Press that it would take years to pull off and would result in an increase in the iPhone's current average price of about $1,000.
Apple CEO Tim Cook attempted to placate Trump by initially pledging that Apple would invest $500 billion in the U.S. over the next four years and then upped the ante last month by adding another $100 billion to the commitment. He also gifted Trump a statue featuring a 24-karat gold base.
The Source: Information for this story was provided by previous LIVENOW from FOX reporting and the Associated Press. This story was reported from Washington, D.C.