Margaritaville Hotel officially opens in Flagler Beach, ahead of Memorial Day weekend | FOX 51 Gainesville
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Margaritaville Hotel officially opens in Flagler Beach, ahead of Memorial Day weekend

Published  May 24, 2025 1:00am EDT
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FOX 35 Orlando
New Flagler Beach Margaritaville hotel opens

New Flagler Beach Margaritaville hotel opens

Flagler Beach has it's official 'license to chill' as a brand new Margaritaville hotel opens. FOX 35's Chris Lindsay talks about the new addition to the community after it faced initial backlash.

The Brief

    • The Margaritaville Hotel in Flagler Beach officially opened after years of planning and construction.
    • Locals embrace the resort’s quiet, boutique appeal.
    • The launch arrives just in time for Memorial Day, signaling a tourism boost.

FLAGLER BEACH, Fla. - The long-awaited Margaritaville Hotel in Flagler Beach officially opened its doors this week, drawing both locals and tourists eager to experience the beachside resort’s laid-back, tropical atmosphere just in time for Memorial Day.

What we know:

The Margaritaville Hotel in Flagler Beach is officially open just ahead of Memorial Day weekend. Located along State Road A1A, the oceanfront resort features a rooftop restaurant and promotes a "Jimmy Buffett lifestyle." Rooms are nearly fully booked, and staff say the hotel is fully operational and ready for guests.

What we don't know:

The hotel's long-term impact on Flagler Beach’s economy and culture remains to be seen. It’s also unclear how many jobs were created or whether the opening has affected local traffic, infrastructure, or housing concerns.

The backstory:

Plans for Margaritaville were announced several years ago, sparking mixed reactions in the small beachside town. While some residents welcomed the development, others feared it would clash with the town’s quiet, non-commercial character. After prolonged construction, the hotel has opened amid growing local and tourist interest.

What they're saying:

Flagler Beach, traditionally a laid-back coastal town, is experiencing a notable shift. The Margaritaville brand, associated with tropical escapism, represents one of the largest commercial ventures in recent local memory. Many locals now see it as a positive development that fits the town’s boutique vibe without overwhelming it.

"Very excited to finally get going," said a hotel spokesperson. "We’re not like the big resorts. we’re more quiet, we’re a boutique hotel. So I think that’s why it fits perfect in Flagler Beach. It’s not too loud, not too crazy."

Local resident Natalie Morales spent her Friday enjoying the rooftop view with food and drinks in hand. 

"Before, there was really not a lot of things to do here, so this is great," said another local. "People and friends are already talking about to come here to vacation, even though we’re already from Flagler."

For many in the community, the hotel’s arrival brings more than just a scenic retreat — it brings new opportunities. 

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The Source: This story was written based on information shared by staff and guest at the Margaritaville Hotel in Flagler Beach.

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