Influencer marketing: Here's how it works

Name: Influencer marketing: Here's how it works
Uploaded: 2023-10-05T14:41:00Z
Duration: 3 min 55 s
Description: What does it take to become a social media star or influencer? It's been a growing field over the years as companies are now paying social media influencers to pitch their products or services. And if you do it well -- and have a big following -- the paycheck can be huge. Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, talks about how this new-age marketing works.

What does it take to become a social media star or influencer? It's been a growing field over the years as companies are now paying social media influencers to pitch their products or services. And if you do it well -- and have a big following -- the paycheck can be huge. Alessandro Bogliari, CEO and co-founder of The Influencer Marketing Factory, talks about how this new-age marketing works.

Posted October 5, 2023 10:41am EDT